Why would you want to work with me?

I’ve been focused on helping organizations foresee their future landscape by means of scenario planning for about fifteen years. Looking back over my entire career, though, here are some of the highlights: 

  • 30+ years’ experience in marketing and strategy.

  • Former member of the Executive Board of the World Economic Forum, the organizers of the annual gathering of world leaders in Davos, Switzerland.

  • Member of the Advisory Board for the Master’s Program in Future Foresight Studies at Rochester Institute of Technology’s Dubai campus, and Adjunct Professor in the program, teaching scenario generation and interpretation.

  • Former Director of Marketing at Switzerland’s renowned Ecole hôtelière de Lausanne, the No. 1 ranked hospitality management school in the world.

  • Co-founder of the Chile Foresight Group, an ad-hoc think tank of a dozen Chilean executives dedicated to an in-depth scenario generation process for their country, and co-author of Chilean Voyages 2022-2032, the report on the group’s nine-month project and its outcomes.

  • Author of Scenario Planning: A Field Guide to the Future (Wiley, 2012), a practical how-to guidebook published in 4 languages. After its publication in Japan, it was ranked the 14th best business book of the year by readers of the Japanese edition of Harvard Business Review.

  • Author of See Your New Normal, a handbook showing you how to apply a scenario planning methodology specifically to the challenge of foreseeing your organization’s emerging post-COVID landscape.

  • Author of Wealth Management 2030 and Higher Education 2030, two industry-specific guidebooks to scenario planning, the first books in a planned series.

  • Creator and publisher of The Hotel Yearbook, a family of forward-looking publications exploring trends in the global hotel industry.

  • Author of World Review 2036, a provocative (even tongue-in-cheek) look at how the business terrain—and the whole world— may be very different two decades in the future.

  • MBA from Harvard Business School, and Bachelor’s degree in history and Germanic languages from Indiana University.

  • Workshop and speaking experience before business audiences in 35+ countries in Europe, Africa, Asia, and the Americas.

I’d be happy to help you!