Every important business decision you make is based on assumptions about how the future will unfold.
How good are your assumptions?
I’m Woody Wade. That’s what I help people think about.
For over twenty years, I've been helping senior decision-makers challenge their assumptions about the futures that can emerge and explore the uncertainties and implications of their potential outcomes — especially ones they may not have considered.
HOW dO I HELP ?
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In a private, one-to-one conversation, you and I focus for two hours on one important question or uncertainty that could affect your future success. I challenge your assumptions, introduce unexpected angles, and together we probe where the most interesting thinking leads.
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Together, your management team and I use a structured scenario-building process to develop several plausible future business landscapes. We explore the opportunities and challenges each could create, how your present strategy might perform, and how you could prepare for each.
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Through keynotes, Master Classes, executive education and university teaching, I help audiences and groups think differently about uncertainty and the future — challenging assumptions, introducing scenario thinking, and making foresight practical, engaging, and useful.
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20 years. 35 countries.
I help executives and leadership teams around the world think more rigorously and imaginatively about the future.
I'm also an author, speaker and educator in scenario planning and strategic foresight. I've helped people worldwide look beyond the future they expect — not to predict what will happen, but to become better prepared for what could.
“I would urge boards to use Woody to help challenge their own thinking and perspectives. The world is changing at no little speed, and having someone of Woody's pedigree working alongside can only be of benefit.”
Chris Sheppardson, CEO
EP Business in Hospitality, UK
WHAT’S THE UNCERTAINTY YOU’D MOST LIKE TO THINK DIFFERENTLY ABOUT ?
If you're wrestling with an important question about how your business landscape could change, I'd be interested to hear what it is.