My name is Woody Wade, and my mission is simple:
I want to help you foresee your future.
How can I do that? This website tells you all about the methodology I use and the tools and techniques I can provide that will allow you to gain valuable foresight about your changing strategic landscape — so you and your organization can become more future-ready.
Browse around the site and learn about what I do. Meanwhile, here’s some…
Order the e-book now!
My newest book has just launched.
Entitled Your Four Futures, I wanted to make this publication “the only handbook you will ever need to the scenario planning process.” So it not only takes you through the entire methodology step-by-step, with lots of examples taken from my actual repertoire of scenario generation workshops. It also includes four in-depth case studies illustrating how a structured scenario approach can be applied to very different industries — and even an entire country. These case studies examine:
Alternative futures that could unfold for a major Hollywood studio
The future of tourism in Turkey, and how two specific players — Club Med and Turkish Airlines — would approach the alternative scenarios from very different points of view and with very different strategic responses
The future of a fairly new industry: tilapia farming
The future of an aging Japan — a deep dive into potential impacts on all of Japan’s society but also one particular company
Also included is a chapter on how you can best make use of AI when going through this process. After all, we’re all going to turn to AI for help, aren't we? So I thought it would be a good idea to show where I think the most productive touchpoints are to improve your results.
Paperback and e-book versions are both available now on amazon.com. Or you can purchase and download the e-book directly on this site. Just click the button below!