My name is Woody Wade, and my mission is simple:

I want to help you foresee your future.

How can I do that? This website tells you all about the methodology I use and the tools and techniques I can provide that will allow you to gain valuable foresight about your changing strategic landscape — so you and your organization can be future-ready.

Browse around the site and learn about what I do. Meanwhile…

 
 

Pre-order the e-book now!

My newest book will launch this September.

Entitled Your Four Futures, I wanted to make this publication “the only handbook you will ever need to the scenario planning process.” So it not only takes you through the entire methodology step-by-step, with lots of examples taken from my actual repertoire of scenario generation workshops. It also includes four very different case studies illustrating how a structured scenario approach can be applied in a wide range of industries and countries. These case studies examine:

  • Alternative futures that are possible for a major Hollywood studio

  • The future of tourism in Turkey, and how two specific players — Club Med and Turkish Airlines — would approach the alternative scenarios from very different points of view and with very different strategic responses

  • The future of a fairly new industry: tilapia farming

  • The future of aging in Japan — a deep dive into potential impacts on all of Japan’s society but also one particular company

Also included is a chapter on how you can best make use of AI when going through this process. After all, we’re all going to turn to AI for help, aren't we? So I thought it would be a good idea to show where I think the most productive touchpoints are to improve your results.

Paperback and e-book versions will both be available on amazon.com around mid-September. In the meantime, you can pre-order the e-book directly from this site, where it’s offered at a special pre-publication discount of 50%.